The Benefits of Selling a House Off-Market
Not all house sales happen in public. Some deals happen directly and discretely. There are plenty of personal reasons why sellers choose to sell off-market, with the support of real estate agents.
That’s the key – not to try to do it alone, without the strategy and contacts of a local real estate team. Selling private doesn’t mean giving any less attention to the sale. It simply means using a different sales strategy.
So, what is off-market selling?
Off-market selling, as the name suggests, means a house gets sold without a full public marketing campaign. Instead, it’s sold via a real estate agency’s exclusive buyer network, who are known and have been pre-vetted.
This means sales usually happen faster, with less pressure and competition. But again, this doesn’t mean lower sale results (in lieu of stress) because prospects are ready to buy. They have all their finances, documents, and deposits in order, and less deals fall through.
Putting up your house for sale in the Adelaide Hills? Check out our new off-market platform, Nitschke Coming Soon.
Here are the main benefits of selling a house off-market:
- Privacy: Bypass all the public promotion, open houses, and nosy neighbours. Some sellers might not want others to know they’re selling, or the conditions are sensitive.
- Reduced marketing: Going directly to qualified buyers who are ready to make an offer means you can save on marketing costs. While going off-market will still require some (direct) marketing, it is less than a big public campaign.
- Faster sales: With an exclusive list of prospects looking for Adelaide Hills houses for sale, deals happen faster, sometimes within days. If speed of sale is your #1 goal, consider off-market (with Nitschke Coming Soon).
- Gauge interest: Off-market allows buyers to take a temperature check with private prospects, as part of the full selling strategy. It doesn’t have to be public or private selling, it can be off-market then
To chat more about this Adelaide Hills houses for sale strategy, contact us.
